THE LUXE PORTRAIT FRAMEWORK
The luxe portrait framwork
for photographers
A complete Roadmap to launching and growing a highly profitable maternity + newborn and beyond
photography studio
This digital course—jam-packed with real-life insights, marketing and sales strategies, and live session videos—is everything you need to start and grow a highly profitable motherhood photography business.
The luxe portrait framework
Is the only course you need to start and grow your luxury motherhood photography studio
This course is for you if you're
this course if for you if you're
1.
A wedding photographer looking to trade long wedding days for shorter, year-round weekday sessions, or add motherhood sessions to your offerings to double your income.
2.
A brand new photographer, looking for a profitable and sustainable niche, but unsure on how to structure your business.
3.
A maternity + newborn photographer who is struggling to make their business profitable.
after completing "The LUXE PORTRair FRAMeWOrk" you will
Be able to pose clients naturally and beautifully, creating images that attract high-end bookings
Understand how to market your motherhood portrait business effectively, to bring in consistent clients.
Have a clear actionable plan in place to grow your revenue to multiple 6 figures
get on the waitlist
Know how to confidently price and sell your work without feeling pushy or salesy
LET'S BREAK it DOWN
Here's What You'll Learn
Module 1
Getting started
You will learn how to strategically choose models to get in front of potential clients, maximize every session, and create a high-sales setup—no big studio needed. I’ll walk you through my own journey, from a home studio to a 1,000 sq. ft. space, proving you can thrive at any size.
Plus, discover my most-used wardrobe pieces and how to build a stunning client closet on a budget.
Module 2
Live Sessions: Posing & Workflow
Watch me photograph a maternity session (with and without a sibling) and a newborn session, breaking down simple, natural posing techniques. By the end of this module, you’ll have a solid foundation to create effortless, beautiful poses while adding your own creative touch.
Module 3
Pricing for profit
We'll take the guesswork out of pricing your services and create a simple yet strategic structure that drives high sales every time. I’ll break down different pricing models and reveal the one that has worked best for me over the years. By the end of this module, you’ll have a proven pricing structure in place—setting the foundation for a highly profitable portrait business.
Module 4
The art of selling serving
Learn how to run a seamless sales and ordering session where clients feel supported, not sold to. You’ll discover what it truly means to be on your client’s side—guiding them with a serving heart so they feel excited and confident investing in their memories.
Module 5
Marketing
Get the exact marketing strategies that have fueled my business success. From profitable partnerships to SEO essentials and beyond, you'll learn proven techniques to attract and book your dream clients with ease.
meet your instructor
Hi I'M julia
Five years ago, I was a wedding photographer—exhausted from long weekends, an oversaturated market, and unpredictable income. I knew I needed a change, so I took a leap and launched my maternity and newborn portrait business right from my home. I set my pricing to match what I charged for weddings—yes, it was scary, but it paid off in the long run!
Now, my studio consistently brings in multiple six figures year after year, and I’ve poured everything I’ve learned into The Luxe Portrait Framework. This program is a complete roadmap to building a thriving maternity and newborn photography business. It’s been two years in the making, and I can’t wait to help you create a business that gives you both creative fulfillment and financial freedom!
get on the waitlist
Frequently Asked Questions
How long will it take me to complete the course?
The total length of the video lessons is [insert duration], but I encourage you to take immediate action after completing each module. If you stay consistent and have no major time constraints, you can build your portfolio, finalize your pricing, and start marketing within a month of starting the course.
Is this for me if I am new to photography?
While this is not a technical photography course, if you already understand your camera settings and the basics of photography, this course will provide an excellent foundation for launching your business the right way from day one. If you're newer to photography, you may want to practice with models before booking paying clients.
How will I know if this course is right for my business?
If you're willing to put in the work and enjoy working with young families, this course will give you the tools, strategies, and confidence to succeed as a maternity and newborn photographer!
Is this course only for maternity and newborn photography?
While the core focus is on expecting mothers and babies (0-1 year), I also cover family photography and occasionally other niches like dance. Some aspects—like live posing sessions—are specific to maternity and newborn photography, but the pricing, sales, and service structures can benefit any portrait photographer looking to build a luxury business.
I don’t have much free time. Should I still invest in this course?
If maternity and newborn photography is something you're passionate about, then absolutely! Even with limited time, dedicating just a few hours per week will allow you to steadily build your business. It may take longer to complete the course, but small steps forward will bring you closer to the business and future you want.
How quickly will I make back my investment?
If you follow the recommended pricing strategy, you should make back 2x, 3x, or even more of your investment from your very first paid session. It’s a no-brainer!
